Feel Unstoppable — Through Menopause and Beyond
This isn’t the end of your performance.
It’s the upgrade.
You’ve spent your life performing at a high level — leading, delivering, achieving.But somewhere between the deadlines, the hormones, and the 3 a.m. wake-ups, your body changed the rules.
Hot A.F. exists to help you rewrite them.
Through science-backed coaching and unapologetic empowerment, we turn the midlife shift into your power surge.
Because your ambition doesn’t pause for menopause.
HOT AF Isn't A Brand. It's a Movement
For too long, women have been told to slow down, fade out, or cope quietly through midlife.
We’re done with that.
Hot A.F. is for the women who refuse to cool down — the leaders, the creators, the mothers, the game-changers who know this stage of life isn’t a decline.
It’s an evolution.
This is where science meets sass.
Where hormones meet hustle.
Where we learn to work with our biology, not against it.
It’s bold. It’s evidence-based. It’s high-performance with heat.
Welcome to the new rulebook for midlife power.
Join The Movement
Stay Hot. Stay Smart. Stay Unstoppable.
NO SPAM. NO FLUFF. JUST FIRE
What Makes HOT AF Different?
Science-Backed Strategy
Grounded in psychology, nutrition, physiology, and coaching. Every insight is evidence-based — no gimmicks, no guesswork.
High Performance DNA
Designed for ambitious women who want results. We don’t “cope” through menopause — we master it.
Unapologetically Real
This is women’s health with attitude. Straight talk, a sense of humour, and zero shame.
Hey! I'm Bex
BSc Psychology • Executive Coach • Registered Nutritionist • Personal Trainer • Culinary Medicine Practitioner • Breathwork Practitioner • Author
With 13 years’ experience working with high-performing women worldwide — from C-suite leaders to rising stars — Rebecca helps women navigate hormonal change without losing their edge.
Her signature Hot A.F. Power Program combines psychology, nutrition, movement, and mindset to deliver measurable results that last.
Candice Carboo, Korn Ferry
Bex teaches you to find your
"why"; those deep motivations that enable you to commit to exercise, healthy
eating and positive mindset, not as a fad, but as a lifestyle.
It helps you connect your mind, body and soul in a way that is authentic and lasting.
This programme is perfect for us busy mums. The exercise sessions, meal plans, and masterclasses are the perfect balance between achievable and challenging.
THIS PROGRAM IS UNIQUE AND INCREDIBLE.
I wholeheartedly recommend to every woman!
Hannah Mason, Business Owner
Working with Bex not only stopped the pain I was feeling daily, but also made me stronger, more flexible and even a flatter stomach which I thought I'd never have again.
But more than this she gave me the confidence to believe that my 'new body' is capable of more.
Her holistic approach to fitness, nutrition and mind in women's health is just what I needed.
She is passionate about demystifying women's health and what we all go through physically and mentally as we age. I found her approach caring and firm with no judgements.
Kirsty Fletcher, Business Owner
If I had to describe Bex......A life changing, force of nature!
I have never learnt so much in such a short space of time - this isn't just an 'exercise class' or a 'diet', this is knowledge, power, support, community, taking control while being supported by the most wonderful bunch of woman with Bex leading the way!
Getting up everyday and having such a positive start to the day has been such an eye opener - it has made me a better parent, partner and person. I am more productive in our business and I feel like my limits are endless. Another big thing for me is I'm not the best chef....I can now say that I can cook and I enjoy being in the kitchen. We eat so much better and have eaten some amazing food.
More importantly to me is that our five year old now eats better and is trying different foods.
I feel healthy, stronger and more confident.....and it's only been four weeks!
Bex has endless energy, compassion and knowledge and she is absolutely the person you need in your life!
Places you might have seen Rebecca Fredericks:
